Business Studies with Digital Marketing BA (Hons) University of West London

Program Description

This course will provide you with an opportunity to develop your perspective on business and digital marketing that will enhance and expand your future careers. The course is delivered in a series of cycles integrating theory, skills and practical elements. Each cycle will introduce you to important foundational frameworks and will help you to put theory into practice across a range of real-world scenarios and contexts. The course content reflects the latest professional insights and academic research on business and digital marketing. To meet your personal development and employability needs, a substantial number of completely new modules have been developed which are aligned to current theory, skills and practice demands.

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