Marketing and Social Media BSc (Hons) University of West London

Program Description

This course is an ideal way of building up your marketing knowledge and skills in the fast-changing world of interactive platforms. You will learn about the marketing mix and how to add to it through strategically planned online campaigns as well as how to implement the campaigns and measure them effectively. In particular, the course offers an insight into the marketing field of social media and performance marketing. This will help you understand how to market brands, products and services online as well as being able to generate and successfully convert leads.

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