MEDIA COMMUNICATIONS BA (Hons) BathSpa University

Program Description

Throughout this Media Communications degree, you’ll develop your creative skills in marketing, creative strategy, PR, journalism and social media management and prepare for success across the thriving communications sector. You’ll gain experience working on cross-platform campaigns on communication strategies, explore political media making and investigative journalism, and delve into producing social media content, PR packs and augmented reality trails. Taught by a team of researchers and creative media strategists and creators, you’ll learn how to rethink media communications for social change. You’ll study online influencers and diverse forms of screen representation, explore the ethics of social media platforms like TikTok and alternative approaches to journalism, emerging marketing practices for immersive experiences and beyond

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