Marketing Research and Business Intelligence Algonquin College

Program Description

In the one-year Marketing Research and Business Intelligence Ontario College Graduate Certificate program you are exposed to the current and emerging techniques in marketing research. This program can launch you into a fascinating data-driven career in the marketing research industry and organizations that use marketing research. You learn to investigate how and why people purchase products and services. The program provides you with the employable skills to conduct marketing and opinion research in the public, not-for-profit and private sectors. The curriculum emphasizes the marketing research process including: research design; questionnaire construction; moderator`s guide construction; data collection; basic and intermediate statistical analysis and interpretation; and report writing and presentation skills. In addition, you become familiar with the scientific method of hypotheses testing and reaching conclusions to solve business problems. This program offers the opportunity to gain valuable and practical experience through real-world internships, beginning early in the program and continuing throughout, for a total of 448 hours. Graduates may have opportunities to work in a wide variety of research settings across private, not-for-profit and public sectors.

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