Tourism – Destination Marketing (Co-op option available) Durham College

About this Program

Level: Diploma in Tourism – Destination Marketing (Co-op option available)

Discpline: Tourism and Travel

Length: 4 semesters

Check My Eligibility
Application Fee: $100.00
Tuition Fee: $13,322.00

Whitby Campus Campus

Starting Deadline Status
Sep, 2025 Jul 1, 2025 closed

Program Description

Destination marketers are multidisciplinary professionals who specialize in identifying, developing and executing strategies to drive socio-economic success for locations and attractions around the world. In this program, students learn how to uphold service and quality standards throughout the customer lifecycle; develop a digital and social media presence and marketing plans that align with business goals and strengthen brand recognition; cultivate partnerships and relationships; explore entrepreneurial opportunities in destination marketing; and conduct powerful market research and customer analytics to guide the development of effective tourism products and experiences.

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Study and Work in Canada

Full-time undergraduate and post-graduate international students can work anywhere on or off campus without a work permit. The rules around the number of hours a student will be allowed to work may vary based on the country the student chooses to study in. International students are typically able to work up to 20 hours a week.