Sport Management & Analytics - BSBA University of the Pacific

Program Description

The sport management and analytics major in the Eberhardt School of Business prepare students to succeed in this dynamic business environment. The curriculum evolves in response to three tenets—the standards set by the Council on Sport Management Accreditation, strategies used by practitioners in the field, and the emerging research by Pacific’s faculty. Each week, millions of fans attend professional, college, and amateur sporting events across the country. The Super Bowl, Olympics, and World Cup are consistently the most-watched events on television. North American sports revenues are estimated to top $83 billion in 2023. Sport also is an industry on the cutting edge of change and innovation. Teams in search of a competitive edge are pioneering the use of data analysis. Leagues are leveraging integrated marketing technologies to attract and retain fans. Manufacturers continuously develop new equipment to improve sport performance and safety.

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