Marketing Management - Digital Media Program (Postgraduate) (B433) George Brown College (GBC)

Program Description

In the Marketing Management – Digital Media graduate certificate program, you’ll learn foundational skills employers value in digital marketing. You’ll discover how to use social, owned and paid media to communicate with your target audience by enjoying both on campus and online learning experiences. Please note: Approximately 30 per cent of the program is delivered online. This program is also offered in a fully online format (which may not be suitable for international students due to student visa requirements). Students who wish to apply for the Marketing Management – Digital Media (Online) Postgraduate program should apply to B423. Full Description The Marketing Management – Digital Media graduate certificate program covers social media marketing, mobile marketing, search marketing, content marketing, owned media marketing, paid media marketing, and marketing analytics. Students will enjoy working on a capstone project during their final semester. As a graduate of this program, you'll be ready for a career in marketing communications and planning, client services, and media planning and buying. Here are some skills you’ll be able to show off after completion of the Marketing Management - Digital Media program: Recommending strategies for using digital and online communication and media as part of a marketing communications plan Conducting market research to help inform marketing decisions Evaluating the viability of marketing products, concepts, goods, or services in local, national, and international markets Delivering persuasive and accurate marketing messages through oral, written, graphic, and interactive media Planning, preparing, and delivering a sales pitch or presentation that meets the client's needs

Other Programs at the School