MA Strategic Design SRH University

Program Description

For you, design is not just about aesthetics. It has the potential to change the world for the better. You have a BA degree in creative disciplines and want to help create the future. Welcome to our Strategic Design Master's programme. You develop your strategic thinking skills at the interface between innovation management, brand strategy and the management of creative processes. You will not only learn to understand social and technological innovation, but also to think about it holistically and shape it for the future. To this end you will immerse yourself in methods and theories of corporate and brand management, design thinking, social design, transformation design, system thinking and critical thinking. You learn user-centred research, focused synthesis and systematic idea development. You will deal with creativity techniques, business models, sustainability and intercultural communication. Soft skills such as presentation skills and the development of your personal leadership style are specifically promoted through specially designed teaching units. The teaching of methods of scientific work creates the basis for writing a Master's thesis in the fourth semester of the programme.

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