International Tourism & Event Management (MSC) Hochschule Fresenius University Of Applied Sciences (IEUL)

Program Description

The application-oriented, internationally targeted master’s program in International Tourism & Event Management (M.Sc.) provides you with an in-depth knowledge in business and management as well as comprehensive know-how in tourism and events. In addition, you will broaden your intercultural and your language skills and will have the opportunity to develop your profile with an elective module, an internship, or a semester abroad. During your studies, you will explore a variety of subjects related to management, the tourism and events industry, but also topics such as artificial intelligence, experience marketing and design, or crisis, safety, and security management. Some of the many topics that await you include: International tourism management International event management Guest relationship management Tourism planning and development Innovation management and design thinking Experience marketing and design Crisis, safety and security management in tourism and events Artificial intelligence in the hospitality industry

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