International Marketing M.A. INTERNATIONAL BUSINESS Munich Business School (MBS)

Program Description

The International Business master’s program, which is taught in English and has a potential concentration in International Marketing, allows you to earn your master’s degree in just 18 months. During your first two semesters, which you will spend on our Munich campus, you will learn how to plan and implement successful marketing campaigns. You will also learn to analyze and solve marketing-related problems. The teaching will cover how to make effective use of modern tools in digital marketing communication. In addition, you will supplement your chosen concentration, International Marketing, with another concentration of your choice, such as Luxury Management. Interactive lectures and a business project with a real company will enable you to learn with a clear focus on practice. By working together closely with your classmates, you will be ideally prepared for a subsequent career in marketing. The intensive cooperation with a company is an opportunity to apply your knowledge in practice, further your understanding and make valuable business contacts. You will then spend your third semester at one of over 60 MBS partner universities. The semester abroad is an ideal opportunity to get to know a new country and a different culture. It gives you a chance to develop both personally and professionally, gaining genuine, international experience in the field of marketing. After your semester abroad, you will write your master’s thesis.

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