BA Honours Digital Marketing University Of Westminster

Program Description

The BA Honours Digital Marketing program at the University of Westminster is a comprehensive and rigorous academic program designed to equip students with an in-depth understanding of digital marketing strategies and concepts. This program blends traditional marketing theories with practical, hands-on experience, emphasizing digital marketing channels and tools such as social media, SEO, PPC, content marketing, email marketing, and mobile marketing. Students learn how to design, implement and analyze digital marketing campaigns, develop digital marketing strategies, and use software tools for digital marketing. The course additionally provides insights into consumer behavior and data analysis.

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