DIGITAL MARKETING - BA (HONS) Birmingham City University (BCU)

Program Description

Our BA Digital Marketing degree is a unique two-year fast-track programme that immerses you in real-world, professional advertising and marketing communications: Digital is the shared digital media experience between brands, users, technologies and trends. Marketing is how marketers add value to their brands and user experiences by fulfilling desires. It’s a powerful mix, with industry-driven instruction in the skills you’ll need for the fast-paced digital communications sector. You’ll be working with Digital Marketing Institute (DMI) certified lecturers and top agency talent to solve creative briefs, launch simulated marketing campaigns and build multiplatform experiences for brands and their customers. BA Digital Marketing is employment-led, so the course teaches a practice-based, knowledge-applied approach: tutors and industry professionals work with you in classes and assignments to help you grow in your personal and professional development.

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