MSc Marketing University of Gloucestershire

Program Description

Our MSc in Marketing provides you with an in-depth knowledge of marketing from both an academic and practical perspective. The programme helps you develop the necessary problem-solving and decision-making skills to address contemporary marketing challenges successfully. The MSc supports you in progressing your career, whether that is working in the marketing industry or applying marketing principles to your own business. You’ll engage with businesses of all types and sizes and learn more about marketing in the commercial world. You’ll also explore a diverse the range of marketing practices, respond to commercial design briefs and engage directly with businesses. This allows you to investigate marketing communication, marketing research, international strategic marketing, digital-marketing and brand management issues as well as learning to understand customers and their needs. We work closely with local businesses through the on-site Growth Hub, offering you plenty of opportunities to engage with businesses of all types and sizes. You can also participate in real-life consultancy projects to support a wide range of organisations with their marketing development through our student consultancy service: ‘Three Sixty’. Based in our new, purpose-built Business School at our Oxstalls Campus, Gloucester, we have a dedicated Consumer Behaviour Lab that you can use to carry out consumer, advertising and online data research. This space enables you to develop your practical learning, and skills, and understand diverse consumer behaviours and purchase decisions. Research performed in the lab can form part of your dissertation, be used in assignments, or help with your professional development. The vocational focus of this course means it’s perfect if you’re looking to move into marketing or if you want to build upon existing marketing expertise.

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