Sports & Entertainment Marketing California State University, San Bernardino

Program Description

The Sports and Entertainment industry fundamentally consists of services that can be consumed as either a participant or as a spectator, or both, but also involves many products related to the industry It includes many different sectors: From recreational youth sports all the way to major league sports both in stadium and on television or streamed online From record labels to live concerts and festivals to streaming services like Pandora and Spotify From movie and television studios and to movie theaters to cable and television networks, Hulu, Netflix, and YouTube From Fiesta Village to Six Flags, Disneyland, and Universal Studios From Hulk toy hands to replica lightsabers and everything in between!

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