MSc Digital Marketing Management University Of Westminster

Program Description

The MSc Digital Marketing Management program at the University of Westminster provides a comprehensive, practical foundation for the skills and knowledge necessary for management level roles in digital marketing. The course covers fundamental areas such as digital marketing strategy and planning, e-commerce and online customer behavior, SEO and SEM, social media and content marketing, and mobile marketing. Students are also taught methods of evaluating the effectiveness of digital marketing strategies. The program is designed to cultivate proficiency in analytical and evaluative thinking, applying theory to real-world business scenarios, and problem-solving within the complex digital marketing landscape.

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