Bachelor of Science in Marketing University of Illinois - Chicago

Program Description

At its core, marketing is about the activities that help a company create and deliver value to customers. As a marketing student at UIC, you will learn about the research required to understand current and future customers, the skills needed to develop new products and services or analyze and improve a company’s existing offerings, the tools companies use to communicate and interact with customers through traditional or digital media, and the important role of sales for any company.

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