Bachelor of Science in Marketing University of Illinois at Chicago

Program Description

At its core, marketing is about the activities that help a company create and deliver value to customers. As a marketing student at UIC, you will learn about the research required to understand current and future customers, the skills needed to develop new products and services or analyze and improve a company’s existing offerings, the tools companies use to communicate and interact with customers through traditional or digital media, and the important role of sales for any company.

Other Programs at the School