BA Honours International Marketing University Of Westminster

Program Description

The BA Honours International Marketing program at the University of Westminster is a specialized undergraduate course designed to provide students with a comprehensive understanding of the core concepts of marketing, with a specific focus on international business landscape. It equips students with essential skills, knowledge, and competencies to operate in an increasingly global business environment. Students learn about international consumer behavior, branding, market research, digital marketing strategies, and how to navigate cultural differences in global markets. They have the opportunity to engage in real-world business scenarios, practical projects, and internships to gain experience and readiness for international marketing careers. The course often includes modules in areas such as integrated marketing communications, global strategic management, and international marketing ethics and regulation.

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