MA/MSc Marketing Management University Of Westminster

Program Description

The MA/MSc Marketing Management program at University of Westminster aims to develop strategic marketers operating in a global context. This program has been devised to respond to the increasing demand for profession-ready marketers, equipped with the practical skills and theoretical knowledge required in today's rapidly evolving marketing landscape. The program provides students a comprehensive understanding of the role of marketing in business including strategic marketing management, consumer behavior, marketing research and marketing communications. The curriculum is designed to develop analytical and planning skills relevant to the marketing industry as well as management credentials to enhance career growth. The teaching methodology includes a combination of lectures, seminars, case studies, workshops, and projects, and assessment is typically carried out through exams, essays, presentations, and group work. It prepares the students for a variety of roles such as marketing managers, marketing consultants, brand managers, and roles in digital marketing, amongst others. Students also benefit from guest speakers from the industry, enabling them to apply theoretical concepts to real-world situations. This provides the students with a platform to network with marketing professionals and gain practical insights. At the University of Westminster, students also have the opportunity to pursue this program on a part-time basis, offering flexibility for those who wish to work alongside studying.

Other Programs at the School