Dual BA/BSc Advertising Canterbury Christ Church University

Program Description

Advertising plays a leading role in creating communication between an organisation and its customers, using different messages, media and social media channels. With the growth of digital media, the advertising landscape has become more challenging. This course aims to explore the complexities experienced by organisations looking for creative and innovative approaches to promote their brand and attract customers' attention. You will learn how to create persuasive advertising content, with a focus on sustainability to ensure expenditure is effective. This course will build your knowledge, confidence, creative and technical skills for a successful career in advertising.

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