Bachelor of Arts - BA in Advertising Central Michigan University

Program Description

Do you have an eye for design? Are you persuasive, strategic and good with people? As an advertising student you'll learn the principles of advertising and gain real-world experience. With an advertising major or minor you'll be prepared for exciting and creative roles in advertising, marketing, branding, PR and more. As an advertising student, you'll take coursework that blends advertising theory with application. From TV commercials to billboards to digital ads, advertising is a crucial piece of any marketing strategy. You'll develop the skills and know-how for careers at advertising agencies, in-house marketing departments, PR firms and more. Our advertising program is one of only two programs in Michigan nationally accredited by the Association for Education in Journalism and Mass Communications. You’ll learn from accomplished faculty with professional experience at major Chicago-, Detroit- and Grand Rapids-based agencies. You can also specialize in one of three areas: creative, account management or media buying. Depending on your interests, you’ll learn how to create compelling messaging, manage client relationships or effectively promote campaigns.

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