Marketing Management - 2825 Centennial College

Program Description

In just two semesters, Centennial College's Marketing Management program will prepare you to become a marketing professional who carries out a broad range of marketing functions within business, government and not-for-profit organizations. This Business graduate certificate program will cover marketing management along with related subjects in brand management, marketing project management, digital marketing, marketing services, integrated marketing communications, marketing research and international marketing strategy. As a result, you'll develop a solid understanding of domestic and international marketing issues. Once you graduate, you'll be able to employ analytical, decision-making, organizational and communications skills to support the marketing activities of a wide variety of organizations. You may also continue your studies in a specialized area such as research and analytics or corporate account management. In today's competitive marketplace, it's essential that every business develops, implements and monitors a strong marketing plan. Environmental factors such as evolving technology, societal and sustainable needs, demographic trends, regulatory changes and intense competition continue to challenge the marketing function to provide more return to an organization's various stakeholders. Understanding what customers want and providing products and services to them is the essence of marketing. This challenging graduate certificate program will give you with the opportunity to develop knowledge and skills applicable to today's workforce.

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