MA Luxury Brand Management Ravensbourne University London

Program Description

The MA Luxury Brand Management program at Ravensbourne University London explores the luxury industry with a clear focus on its diverse sectors, such as fashion, media, beverages, automobiles, lifestyle and services. The program equips students with the creativity, critical thinking skills and business acumen needed to manage luxury brands. The curriculum covers marketing, consumer behaviour, brand management and product development, with a strong emphasis on digital disruption and emerging technologies in the luxury sector. The course also fosters a practical understanding of luxury brand management through case studies, industry-sponsored projects and collaborations with luxury firms. The students will have opportunities to network with industry professionals and gain firsthand experience of the luxury market. The program is suitable for individuals looking to enhance their career prospects in the luxury sector.

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