Advertising – Media Management Centennial College

Program Description

Centennial College's Advertising Media Management program will prepare you for a career in media planning and buying within the advertising and communications industry. Intensive, hands-on, industry-approved advertising media management courses will provide you with the fundamentals of media management. At the same time, they'll highlight consumer-driven communication channel choices (such as mobile platforms) for advertising messages. In this graduate certificate program, you'll: Develop expertise in reaching target audiences with creative messages; Build your business and negotiation skills on behalf of advertising clients to achieve strategic results; Expand your knowledge of emerging media; Master industry-specific syndicated research databases and software; Complement your in-class education with a 14-week industry field placement

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