BSc Business and Analytics University of Essex

Program Description

Our BSc Business and Analytics course will prepare you for a fulfilling career in an ever-evolving business environment by teaching you how to harness and leverage data to make strategic decisions and drive business forward. By studying this course, you will: Gain a strategic understanding of customer behaviour and market trends. Learn how to make informed decisions based on data-driven insights. Understand how to identify bottlenecks, optimise resource allocation, and improve efficiency in businesses. Know how to create personalised experiences, tailor products and anticipate customer needs using analytics. Learn how data and analytics allow businesses to identify, assess and mitigate risks. Be able to use big data to identify opportunities for innovation.

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