BSc Marketing Canterbury Christ Church University

Program Description

The role of marketing in any organisation is to build relationships and communicate with customers. In such a competitive environment, marketing has never been more important. Without good marketing, you won’t keep your customers and they will turn to a competitor. Our degree provides both a theoretical and practical grounding to help you develop the skills and knowledge to follow one of the many career opportunities in marketing, brand management, digital marketing, social media marketing, consumer research, advertising and PR. You will gain a firm understanding of the day-to-day work in marketing and its strategic role in supporting the organisation. Our degree is accredited by two leading professional bodies - the Chartered Institute of Marketing (CIM) and Institute of Data and Marketing (IDM) and in addition to your degree, you can choose to take professional qualifications.

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