BA Honours Marketing Communications University Of Westminster

Program Description

The BA Honours Marketing Communications program at the University of Westminster offers a unique blend of academic and practical study in an exciting and innovative course. Designed for students aspiring to embark on a career in marketing, advertising or public relations, this program equips students with comprehensive knowledge of the theory and practices necessary to succeed in the industry. The program covers a wide range of topics, from market research and strategic planning to digital marketing and social media campaigns. A strong emphasis is placed on developing the practical skills required in marketing, with hands-on projects and case studies being a key component of the curriculum. The course provides a thorough understanding of contemporary marketing techniques and concepts, allowing students to build a strong foundation in strategic marketing, integrated marketing communications, brand management and customer relationship management. An industry placement option is also available, providing students with valuable work experience and exposure to real-world marketing challenges. The program faculty consists of experienced professionals and academics, providing students with a well-rounded and industry-relevant education.

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