Nature-Based Tourism Management (BA Program) University of Northern British Columbia

Program Description

Tourism has become the largest industry and employer in the world. One of the most important and fastest growing sectors in tourism is nature-based tourism, which comprises attractions, activities and experiences involving interaction with natural and cultural resources (e.g., ecotourism, adventure tourism, indigenous tourism). This degree examines the various components of the nature-based tourism system, giving emphasis to the entrepreneurial perspectives and sustainability issues in the industry. Reflecting the interdisciplinarity of the field, and related career directions, students select from the following Areas of Specialization: marketing and entrepreneurship, outdoor education and leadership, indigenous/cultural tourism, or environment and society.

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