MSc Marketing Management (Digital) Bournemouth University

Program Description

This Master’s degree is a conversion course – ideal for graduates who would like to change subjects or career direction in response to the growing demand for graduates in managerial roles with the skills to design and manage digital marketing strategies. Why study MSc Marketing Management (Digital)? Learn about a range of digital marketing concepts underpinned by the digital marketing planning process including analysis, planning, implementation and control Confidently evaluate the effectiveness of various digital marketing tools While specialising in digital marketing, study broader marketing management concepts such as strategy setting, product development, communications and branding Develop your personal leadership and management skills to become a competent and successful manager Choose to complete an optional 30-week work placement in a marketing-related role to further enhance your employability.

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