BA (Hons) Media and Communication University of Winchester

Program Description

Studying Media and Communication at the University of Winchester will help you develop a strong understanding of the media industries and trends in media culture and communication, providing you with a critical perspective of how global media works and the impact of new digital and AI technologies. We offer employability-led opportunities to develop professional skills and creative practices, including responding to live briefs, developing pitches, and participating in client-facing projects. Our fully-equipped multimedia facilities and strong links with the professional world, including creative agencies, content creators, independent film producers, radio stations, newspapers and festivals, will help you build a combination of practical and transferable skills, creative thinking and applied academic knowledge so that you stand out in a competitive job market. The programme starts out by grounding you in the world and the practice of media, introducing both the study of media as an academic subject and supplying you with core creative skills. You will develop an understanding of the use of media across a variety of platforms, with a particular focus on the impact of new digital technologies in the context of the convergence of old and new media. As you progress through your degree, you will develop your critical analytical approach to media through the study of research methodologies and theories, as well as gaining the valuable opportunity for real-world experience and developing your graduate career strategy. You will have the chance to study a wide range of subjects in more depth and detail, from social media and branding to advertising and gamification, to the role popular media plays in culture and society. Through your final year, you will undertake an independent project on the topic of your choice, tailoring this vital capstone to your degree according to your own interests and graduate ambitions. You will also have the opportunity to shape the culmination of your studies by choosing from a blend of academic approaches and those offering further practical experience relating to various aspects of media,

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