Bachelor of Event, Sport, and Entertainment Management (Honours) Algonquin College

Program Description

This four year honours degree program prepares students for a career in event management at local, national and international levels, involving entertainment, sport, corporate, tourism, travel, business, non-profit, politics, art, culture and fashion. With the rapid globalization of the event industry, the scale and complexity of today`s events requires the expertise of trained event management professionals. Now that participants and spectators from across the world travel to a myriad of conferences, competitions and festivals, event tourism has become a flourishing industry. Students acquire the event management skills necessary to design, project manage and execute a wide range of small to large-scale events, impacting participants and audiences from around the world. Students build a multidisciplinary set of competencies critical for the event industry, focusing on strategic planning, marketing and project management expertise. Students develop teamwork, leadership, communication, critical thinking and problem-solving skills at the mid-management level. These business fundamentals support a variety of event specific applications such as logistics, operation and risk management, safety and security, revenue generation, marketing, public relations, project management, economics, finance, entrepreneurship, people management, intercultural relations, sustainability, and crowd management. Local, national and international co-op placements provide students with hands-on practise while networking with, and learning from, industry experts. A culminating project challenges students to design, plan and execute a live event with an industry client, thus enabling them to integrate practical, real-world experience with the theoretical learning acquired throughout the program.

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