MBA Global Business Administration (Marketing Intelligence and Big Data) University of Gloucestershire

Program Description

This flagship two-year Global MBA offers you the opportunity to immerse yourself in the world of business, engaging with some of the most contemporary challenges faced by global business leaders. Supported by our Global Leadership Development Programme and 12 month industry placement, you will be offered the opportunity to develop the most in-demand skills needed to confront the challenges and unlock the opportunities of a dynamic and unpredictable economic environment. You’ll also explore significant issues including business resilience and crisis management as a key part of the course. The Marketing Intelligence and Big Data specialism aims to integrate market research, market strategy and data analytics to guide marketing planning and decision making. Modules unique to this specialism include: Marketing intelligence and big data Strategic international marketing

Other Programs at the School