Marketing & Brand Management (MSC) Hochschule Fresenius University Of Applied Sciences

Program Description

This internationally oriented Master’s program combines strategic marketing, brand management, and consumer research know-how. It provides you with the expertise required to achieve a successful career in marketing and brand management roles at leading corporations. You will acquire in-depth knowledge of strategic marketing and brand management, learn how to apply them, and learn how to identify in-market challenges and opportunities. Find out more here about your career prospects after graduation. During the Master’s program in Marketing & Brand Management (M.Sc.), you will focus on a variety of important topics. These include: Strategic Marketing: You will acquire in-depth knowledge of the development and implementation of marketing strategies. Brand Strategy & Positioning: You will gain expertise and know-how in strategic brand management, brand architecture and positioning, and the development of marketing strategies in the international and global marketplace. Consumer Behavior & Psychology: You will learn about the theoretical background of purchasing and decision-making behavior, consumer attitudes, and consumption, and gain the expertise to research these in order to uncover insights on which to base your brand and marketing strategies. Advanced Market Research Methods: You will acquire the skills and methods needed to understand and influence market developments and research in-market challenges. Leadership, Innovation Management, & Creative Thinking: You will be trained in contemporary leadership theory and practice, innovation management methods, and methods to increase creativity in problem-solving processes. Research Methodology and Scientific Practice: You will be equipped with the relevant skills, methodological understanding, and methods to research and communicate academically rigorous and well-founded insights and knowledge.

Other Programs at the School