BA Honours Business Management (Marketing) University Of Westminster

Program Description

The BA Honours Business Management (Marketing) program at the University of Westminster is a course designed to develop students into dynamic marketing professionals. The program offers a comprehensive understanding of the concepts, theories, and techniques of marketing. It successfully integrates theory and practice in its flexible learning methods and fosters creativity, innovation and entrepreneurial skills. Students are encouraged to be proactive, interactive, and engage critically. The curriculum covers areas in digital marketing, brand management, consumer behavior and market research. Placement year options and an international perspective are available to provide students with professional experience and a broader world view. By the end of this program, students will have the knowledge and skills to contribute effectively in a variety of marketing roles.

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