Communications, PR and the Media MA University of Gloucestershire

Program Description

This MA will help you gain the right knowledge, skills and connections you need to forge a career in Public Relations (PR) and communications. Graduates have gone on to work for major brands such as Dyson, Formula One and designer fashion labels as well as local government, charities and renowned PR agencies. You’ll learn how to use the latest techniques in digital PR, social media, AI and other media to create effective PR campaigns. Modules cover subjects including influencer-targeting, social media strategy, campaign planning, crisis communications, media relations, strategic communications and so much more. You will also gain skills in video and podcast recording, copywriting and editing using Adobe software. Our lecturers are still practising PR professionals and we also bring in guest speakers at the top of their game to help you build your knowledge and connections over the 12-month course. So, whether you’re looking to take your first steps on the career ladder or would like to enhance your existing skills, there is something for everyone on this course.

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