BA (Hons) in Digital Marketing and Strategic Communication Dundalk Institute of Technology (DKIT)

Program Description

Students will delve into topics such as Content Creation, social media, strategy, and communications. Lectures create the opportunity to apply academic learning to contemporary workplace situations and challenges, with a focus on addressing real-world organisational problems through innovative and insightful solutions. Students will be faced with challenges designed to unlock their potential while learning in a truly supportive environment. Digital marketing and communications have become the central focus for entrepreneurs, enterprises and organisation seeking to reach and engage with their consumers. Digital marketing encompasses a broad range of tactics, such as search engine optimisation, social media marketing, email marketing, content creation, and online advertising. It involves utilising various online platforms and channels to build brand awareness, drive traffic, generate leads, and ultimately convert them into customers. Strategic communications focus on crafting and delivering compelling messages to key stakeholders, both internally and externally, with the aim of achieving organisational goals. Together, digital marketing and strategic communications form a powerful synergy that enables businesses and organisations to effectively communicate with and build meaningful relationships with their target audience.

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