Bachelor of Commerce - Marketing Humber Polytechnic

Program Description

Humber’s Bachelor of Commerce – Marketing degree program gives you a comprehensive grounding in both general business knowledge and specialized marketing skills. Our program starts with a foundation of business studies in areas such as organizational behaviour, law, economics, finance and accounting, marketing, and operations management. Specialization courses that focus on marketing strategies will give you the skills, knowledge and experience needed to stand out from the crowd. You’ll learn from professors recognized for their expertise and extensive industry contacts. The program curriculum, based on current trends, technologies and methodologies, brings real world challenges into the classroom. By graduation, you’ll have developed a wide range of marketable skills including: creating a strategic marketing plan conducting a product analysis using social media and advertising for product promotion using databases to create consumer relationships Humber’s project-based curriculum means you will take projects from idea to execution while working in a real-world, team-based environment.

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