International Stage 2 - Business EDINBURGH NAPIER UNIVERSITY INTERNATIONAL COLLEGE (ENUIC)

Program Description

The IS2 pathway is the equivalent to the second year of a four-year Scottish undergraduate degree. This programme is designed to help you develop your academic knowledge and skills within your subject area. You will also focus on improving your English academic literacy in preparation for continuing onto your chosen Edinburgh Napier undergraduate degree. Studied across three terms, you will continue straight onto year three of your degree course at Edinburgh Napier University once you have successfully completed the pathway. English and Skills for Advanced Study The approach throughout this module is to direct skills learning and development towards your application within an academic environment. Attention is paid to the acquisition of formal language required for production of essays, reports and presentations, for drawing information from lectures and academic texts and for an appropriate contribution to academic discourse. The whole module is set within the context of higher education in the UK and emphasis is placed on developing the skills you require for more advanced study, for example, research methods, critical analysis of learning materials, academic writing and team building. Course specific modules Creativity, Innovation and Enterprise This module enables you to consider the range of tools and techniques used in organisations to encourage creativity. It also examines the characteristics of an innovative organisation, and how to create an appropriate environment for creativity to flourish. Consideration is also given to the barriers to creativity and how to overcome them. Finally, the module explores the planning process of New Product / Service Development within an enterprising organisation. Research and Data Analysis This module introduces you to the nature and purposes of research and the importance of data to managers in the modern business world. It aims to help you develop a portfolio of research and data analysis skills. These skills will enable you to confidently understand and critically analyse various datasets. At the end of the module you produce an empirically-related report drawing on your abilities to interpret data, frame arguments and make recommendations. World Economy This module provides you with a broad understanding of the world economy through an exploration of current global issues such as the dominance of the capitalist economy model, international propagation of crises, economic growth, economic development, conflicts in the international political system, trade dilemmas in the developing world, globalisation and multinational corporations, currency wars, scarcity of natural resources and environmental threats. Competing theoretical perspectives and key concepts are used to analyse these issues and alternative policy responses are explored. Introduction to Human Resource Management The module has three main areas of focus; the first surrounds exploring the modern HRM function in organisations whilst looking at the different stakeholder perceptions and how the function affects them. Secondly it examines how an HR department can manage employee resourcing and all that is involved within this with the focus being on employee recruitment and selection processes and the practical application of these practices. Finally the module evaluates employee training and development strategies by considering the many different options that are available to organisations and exploring the process through which they make these decisions in practice. Marketing and Market Research In Practice The module begins with some introductory topics to assist understanding of the theory and practice of marketing – key theories of marketing management, customer behaviour and the marketing mix. You are then introduced to the key stages of the market research process, facilitating your understanding of the importance of each stage in any practical market research project. You engage with a range of literature to understand the importance of secondary research, as well as knowledge of the various methods involved in quantitative and qualitative research. With this knowledge, you are then able to utilise appropriate research methods in the context of the research problem, tools available and proper implementation.

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