Ms Start-up management and e-commerce Digital College

Program Description

Master the skill set that will make you an adaptable and aware of the challenges arising from digital technology. Law, recruitment and management are thus complemented by a variety of digital modules and a specialization in the field of e-commerce, the understanding of which is essential to launch your project. Educational goals Explore the different stages of start-up creation, from the legal framework to product commercialization, including the psychology of the entrepreneur Learn to build teams in project mode, to mobilize them and to manage delicate situation Develop the strategy of e-commerce websites, increase the number of sales and build customer loyalty Determine selection criteria related to the structure’s specific and permanent needs Use various acquisition strategies to maximize project success

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