Marketing Management (Entrepreneurship Option) British Columbia Institute of Technology (BCIT)

Program Description

The Entrepreneurship option equips you with the knowledge and skills required to to launch a business from scratch. Through comprehensive training, you will learn to conceptualize, establish, and oversee successful businesses. Our program goes beyond theoretical concepts, offering practical strategies that can be applied across diverse industries. In this option, you’ll receive the focused training needed to create, guide, and manage businesses. Whether you want to start a business from scratch or expand an idea you’re already working on, this program will train you with real-world skills and knowledge. You’ll gain business, sales, and marketing know-how, plus intensive training in the development and growth of new products and services. Because entrepreneurs can focus on the big picture, your training will be applicable to almost any industry, helping to protect you from shifts that industry specialists can’t avoid. Graduates are qualified to start their own company, or find work as coordinators, marketing assistants, or managerial roles at organizations locally and globally. You’ll also have the option of applying course credits from the diploma toward full or part-time study for your Bachelor of Business Administration.

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