BA in Business Administration & Management Bay Atlantic University

Program Description

The mission of this program is to prepare career-focused students with comprehensive knowledge of business principles through teaching in key content areas of management, marketing, finance, accounting, economics, and law; in addition to exposure to how technology, ethical decision-making and other business elements are transforming workplaces locally and globally. Learning Goals Understand fundamental concepts that influence the business world. Practice awareness of sound ethical values in various cultural and social environments. Recognize the role of technology and information systems in data collection and quantitative analysis for business processes. Employ analytical and critical thinking skills to conduct business research that informs decision-making. Demonstrate the integration of knowledge and professional skills across functional areas. Demonstrate professional business communication skills for a global business environment. Analyze internal business functions and capacity to determine appropriate growth and management strategies.

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