BA International Business Administration - Business Psychology SRH University

Program Description

Your ideal combination: Business & Psychology. You learn management foundations for global companies and understand what motivates and influences people. You ensure skillful staff selection and facilitate satisfaction at all organisational levels. You dream of a job in international management and are interested in human behaviour? Then business psychology is the perfect choice for you! What is Business Psychology? Why should you study it? Business psychology, also known as industrial-organisational psychology, applies human psychology to practical business needs. Your studies will equip you with specialist business administration and psychology expertise. The integrated projects will strengthen your social and intercultural skills. You will gain in-depth knowledge of marketing, accounting and sales - always in a global context and with an integrated, comprehensive reference to psychology. If you want to study business psychology, you can look forward to challenging modules that prepare you for a varied professional life. Have you ever preferred tidying up to cramming? Soon only your peers will feel that way – your knowledge of the psychology of learning and motivation has made you more efficient, and now you can share your expertise with growing teams. Through the Emotions in the Workplace and Advertising and Psychologically-Based Personnel Selection modules, companies can rely on you to hire the best personnel and treat them appropriately

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