Luxury Management (MSc) Hochschule Fresenius University Of Applied Sciences

Program Description

The luxury sector is booming. Whether it’s personal luxury goods, luxury tourist purchases, cars, wine and spirits, or beauty, make up and fragrances, there is an increasing demand for excellence and quality. A new generation is at the forefront of social and cultural change, with strong desire for lives experiences and a search for meaning, so luxury brands must focus on creativity and innovation to enhance their relevance to consumers. The goal of this Master’s program is to equip you with skills based on both academic fundamentals and practical experience, provide you with a broad view of the luxury sector, and thus give you the know-how that will make you the managers of tomorrow. While studying for your Master’s degree in Luxury Management (M.Sc.), you will delve deeper each semester into the luxury industry, luxury brands, and luxury products, acquiring ever-increasing know-how. A variety of important topics await you, such as: Luxury Management: You will gain a broad understanding of what makes luxury brands, luxury products, and luxury services different, and learn how to position, market, sell, and strategically manage them. Management Principles in a Luxury Context: You will acquire in-depth knowledge of marketing, finance, and compliance, which are particularly relevant when working with brands in the luxury sector. Advanced Management Essentials: You will acquire critical leadership-oriented management skills to lead projects and teams and to manage companies in a future-oriented and agile manner. Intercultural & Language Skills: Students without German language proficiency will build up their skills in curricular German courses in the first and second semesters. If you are already proficient in German, you will prepare yourself for a global environment in the Intercultural Competence module and develop your linguistic skills in a further foreign language. Research Methods & Empirical Skills: As a Master of Science, this program has a profound scientific foundation. You will learn to appreciate how research informs business-related decisions and acquire a portfolio of specific methods to gather and analyze your data.

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