MSc International Marketing and Entrepreneurship University of Essex

Program Description

Marketing in an international business environment requires a dual set of skills in strategic marketing and agile business management. In order to do business across borders you must first learn to appreciate cross-cultural challenges in your marketing approach. Our MSc International Marketing and Entrepreneurship explores the theoretical and practical approaches to marketing planning, strategy, communications and customer-centred business. You do not need to have previously studied marketing to undertake this course. You examine how these topics apply to public and private organisations in varying stages of formation, growth or change management, in different international and cultural environments. We expose you to cutting-edge marketing techniques, encourage your creativity and develop your critical thinking, analytical, strategic and leadership skills.

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