MARKETING ANALYTICS MA University of Portsmouth

Program Description

The data revolution is upon us and marketers are at the forefront of this transformation. As guardians of the customer voice in businesses Marketers are in high demand. The best Marketers know how to take information and make it actionable. They can interpret it and understand the impact of what they are seeing on the business and its future opportunities. An undergraduate marketing degree is the start down this road, but if you're detail-oriented and want to develop your analysis skills to capitalise on this data revolution, this MA Marketing Analytics Master's degree is ideal. You'll gain the knowledge and skills to apply data analytics in a marketing context, and uncover insights that help businesses create value for customers. You'll learn how to measure performance of marketing campaigns, uncover opportunities for boosting marketing performance, get a rich understanding of customers, and understand competitors. You’ll learn the key tools of search engine optimisation, which include Pay-Per-Click and Pay-Per-Purchase, and new innovative tracing systems like those using Blockchain technology. You will deep-dive into the algorithms used so successfully to power the success of companies such as Amazon and Netflix. You will hear from top Data Scientists from industry, like the former Head of Analytics at Google. The future belongs to agile businesses that are equipped to act on the right data insights, at the right time. You'll graduate with the know-how and practical experience

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