BA (Hons) Marketing University of Winchester

Program Description

These powerful marketing campaigns are imprinted into today’s consumer psyche. So how do you make a product or service stand out in a global economy where consumers have more choice than ever? Sophisticated and strategic marketing is at the heart of any successful business, but marketing is not just a field of study; it’s a dynamic force that drives businesses, shapes brands, and influences consumer behaviour. Over the duration of your degree, you will complete a carefully structured suite of modules that will arm you with highly sought after skills and knowledge to increase your employability within the dynamic and vibrant marketing industry. Aiming to become a marketing professional who is able to adapt to changing trends and technologies, we encourage the development of specific skillsets in increasingly important areas such as marketing communication management, relationship marketing, social media management, and the international marketing environment. You’ll also develop a critical understanding of the subject within different business contexts, coupled with the problem-defining skills to help you interpret and translate data to inform marketing decisions. The modules you cover, from digital marketing to e-commerce and omni-channel marketing, from performance marketing to brand innovation and management, are all highly relevant and aligned to real-life practice. We tend to favour workshop-style sessions over lectures and you will have the opportunity to apply cutting-edge knowledge and skills to real life scenarios. Live briefs, simulations, role play and live case studies will be used to recreate workplace conditions. You will also have the opportunity to attend occasional field trips during your course.

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