BA (Hons) Fashion Management & Marketing Richmond American University in London

Program Description

Would you like to become part of the exciting and ever-changing world of fashion and land your dream job in the industry? Our BA in Fashion Management and Marketing will help you do just that, providing you with the latest insights from the fashion industry and retail businesses. This programme also allows students to gain a strong knowledge and expertise within other fields such as accounting, finance, marketing and operations applied to fashion management.Learn how to identify and market the true value proposition of products and services as well as conducting market/consumer research Learn about consumer psychology in relation to luxury brands Develop skills in trend-spotting, by applying the principles of fashion buying and merchandising Gain practical insights into the fashion industry and global experience through internships in leading fashion cities such as London, Rome, Florence, Beijing, Shanghai Contribute to the Richmond Fashion Society and write for our Magazine

Other Programs at the School