MBA with Luxury Branding​ University of the West of Scotland, London (UWS)

Program Description

An MBA with Luxury Branding course is a specialised program that focuses on the strategies, principles, and techniques involved in creating and managing luxury brand identity. It aims to provide students with a comprehensive understanding of the luxury industry, consumer behavior, brand management, marketing, and communication specific to luxury goods and services. The course covers topics such as supply chain, retail strategy, service design, omni-channel marketing and communications. It also explores emerging trends in the luxury industry and understanding the production and consumption of luxury product. Studying luxury branding can provide you with the skills and knowledge to create, position, and maintain these premium brands, thereby exposing you to unique marketing strategies, product development techniques, and brand experiences that can be applied to other industries.​ This MBA course analyses the principles and strategies involved in the development and positioning of luxury brands. You will learn to rationalise and understand the methods used in luxury business models that have achieved profitability. The module also develops awareness of the complex issues involved in the luxury sector and will encourage students to critique and assess how luxury brands challenge the established rules of marketing in their attempts to build brand equity.​

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