BS Sport Management Colorado Mesa University

Program Description

The discipline of Sport Management applies to the business of sport in all of its many facets. It includes the planning, organizing, leading, and evaluating within the context of a sport organization. The program provides the theoretical and practical framework for a number of professions that focus on leadership roles, including youth, amateur, and professional sports; recreational, college and university sports programs; and the marketing and management of all sport and fitness-related goods. The primary goals of the program are to develop an in-depth understanding and working knowledge of planning, organizing, leading and evaluating events and projects within sports or fitness organizations. Students also will develop into competent leaders for the various professions that focus on sports and fitness. This major is also good preparation for graduate school in the areas of sport business and business administration. Sport Management is very closely related to traditional business operations (marketing, management, promotion, facilities, and events management, etc.)

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