​BA (Hons) Business Management (Marketing)​ with FY Arden University

Program Description

The BA (Hons) Business Management- Marketing with Foundation Year program at Arden University is a comprehensive and intensive undergraduate course designed to equip students with the crucial skills and knowledge needed in the business and marketing sectors. The program is tailored to blend theoretical learning with practical experience, thereby ensuring that students gain hands-on knowledge through real-world industry scenarios. The foundation year is specially designed to prepare students for the rest of their undergraduate degree, by providing crucial grounding in basic concepts of business and marketing. The course covers key areas such as digital marketing, customer behaviour, project management, entrepreneurship, innovation, corporate strategy, and human resource management.

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