BA (Hons) Fashion Business and Marketing University of Winchester

Program Description

Do you dream of creating iconic campaigns for major brands that echo through time, of innovating new pathways into sustainable fashion, or of making your mark with your own independent fashion brand? Our future-focused course has digital skill development, analytics and problem solving embedded and has your employability and industry links integrated into every module. Our Fashion Business and Marketing course produces industry-ready graduates with the practical skills, ethical awareness and digital acumen needed to thrive in a rapidly evolving fashion landscape. 1st in the UK for graduate prospects (Art and Design subject rankings, Complete University Guide 2025) (CUG,2024) As part of the Department of Marketing, Design and Immersive Technologies within the University of Winchester Business School, you will focus on fashion business management, fashion marketing and communications and brand innovation. You will gain a comprehensive understanding of the fashion industry, its key components, the marketing strategies employed within it, plus emerging trends, all of which prepare you to become industry experts and thought leaders. Our modules foster a deep appreciation for sustainability and ethical practices within the fashion industry ensuring you are well-prepared to contribute to the growing movement of regenerative fashion and conscious consumption.

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